SQL Server 2016: new migration option

The end of support for SQL Server 2005 is April 12, 2016. Move your customers and your business ahead by encouraging migration to SQL Server 2014, or SQL Server 2016, which is coming soon and offers faster analytics, unique hybrid capabilities, industry leading security and much, much more.

See the SQL Server 2005 upgrade page for more information to help your customers make the transition. You will learn what end of support means, reasons to upgrade, and how to plan and carry out a move to a more modern data platform.

Data is the new electricity

Data is becoming increasingly important to business success in today’s world. With modern technology, it is easier than ever to transform data into intelligence, insights, and action. As Satya Nadella, Microsoft CEO, puts it: “Data is the new electricity.” See the Data Driven event webcast here (English only).

Customers will increasingly turn to those partners who can help them maximize the value they get from their data, and you’ll be glad to know that SQL Server 2016 is a game-changer. It was built cloud-first for the new world of massive data, machine learning, and advanced analytics.

We’ve very excited about the opportunities we see for partners. Phil Sorgen, Corporate Vice President, Worldwide Partner Group, shares his take on ways you can use the SQL Server 2016 launch to help your customers get ahead and further grow your business.

Everything built in.

SQL Server 2016 isn’t just a relational database – it’s an entire data platform for a customer’s business, with incredible total cost of ownership. It offers customers a consistent experience from on-premises to the cloud, with in-memory across all workloads.

Plus, all major features and capabilities are already included, so there’s no need for individually licensed modules, making it even easier to move your customers to the industry-leading solution for mission critical intelligence.